Real Estate Brokerage
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General
- consult
with business owners/managers to present “top-down” belief transference
- identify
and assemble “green team”
- identify
and organize task management structure for “green team”
- with
a green market in place a brokerage can become a local market leader by having
business practices that coincide with the mores of the green consumer
- triple
bottom line theory – “People, Planet, PROFIT”
Website
- identify
content needed
- regional
information
- consumer
oriented information
- brokerage
information
- personal
content such as blog
- task/editorial
management
- organize
brokerage content creation opportunities
Corporate Sustainability
- identify
the areas of potential change
- outreach
- energy
- waste
- transportation
- property
management
- direct
team to available resources
- getting
other service providers involved
Education and Outreach
- incorporate
green educational opportunities within your training program
- develop
programs for internal use
- develop
strategic partners such as builders, contractors, and organizations to provide
consumer education
- identify
opportunities to provide community outreach through various programs such as
community recycling day, rain barrel give-away, bicycle open house tours, etc
- identify
potential areas of involvement with outside organizations
- present
and highlight marketing opportunities for brokerage
- identify
sponsorship oprtunities
John Shaterian
Managing Director, LEED AP
ph: 773-326-3612
em:
Recently Posted
Green Is PHILOSOPHY
Thinking of green as a philosophical term allows me to be open to what others think of green and not limit my own beliefs.
Green Is INDIVIDUAL
Smokey the Bear said, “Only you can prevent forest fires.” Jimmy the generic green mascot says, “Only you can be green.”
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